This concept creates a compelling new facade for Louis Vuitton, while maintaining views from the office space directly above the store. The structure is composed of a simple sculptural fin that has a few twists. The series of fins have the same geometry and orientation, yet they form unique patterns that change as you move around it. In the office, the fins open up to views and light. As one progresses to the intersection, the patterns of the fins twist into opacity, revealing a bold presentation of the Louis Vuitton brand.