PAX & PARKER
A new boutique retailer requires a definitive brand experience. A veil of 1,800 white wire hangers forms a lace-like appearance, that glimmers in the light. These are objects we interact with everyday. They rattle around in the bottom of our closets, reintroduced at Pax & Parker, we experience them in a different way. The design of all store fixtures, door hardware and finishes with echoes of the stores square logo work together to create an immersive environment.